We began by auditing existing PDPs across MyGlamm and other Good Glamm Group brands to identify structural and content limitations. Competitive benchmarking of DTC brands like Sephora and Mamaearth provided best practices, while user interviews across categories (beauty, skincare, mom & baby, etc.) revealed specific content needs and expectations. Stakeholder discussions helped align business goals and technical constraints.

The research showed that the existing PDP was tailored mainly for cosmetics and couldn’t scale across diverse categories. Each product type had unique requirements—like swatches for makeup or certifications for baby products—highlighting the need for a more flexible, modular approach.

We designed a dynamic PDP framework with interchangeable components such as Hero, Ingredients, Usage, and FAQs, adaptable to each category. Personalisation logic was added based on user behaviour and profile. After validating low-fidelity wireframes, we developed high-fidelity prototypes for testing, ensuring the new design remained scalable and consistent across all product lines.